The Alt-Bridal Trend

With the rise of millennials came the rise of alternative and quirky bridal trends, jewelry included. Alternative bridal designs offer a certain uniqueness that is appealing to young consumers. These brides no longer want a 2 carat engagement ring. In fact, some don’t want a diamond at all! Wearing unique settings, diamond bands, or gemstone rings has become an option for those brides that either want to stand out from their peers or those that would rather spend that money elsewhere, like on a honeymoon or a home.

In a time where being socially conscious and politically aware has become trendy, today’s brides have also begun to take a company’s sustainability and social responsibility practices into consideration when choosing a ring. We now see brands like Brilliant Earth, Do Amore, Bario-Neal, Stone & Strand, and so many more creating sustainable jewelry, and thanks to social media it has never been easier for these brands to target millenials.

When it comes